This book is a must-read for EVERYONE. Seriously. If you shop at grocery stores and eat any packaged/canned/processed food, you need to read this book.
I consider myself to be a healthy eater. I don't drink soda, I generally avoid cookies/chips/candy, I eat fresh fruits and vegetables as much as possible. When I do indulge, I indulge with homemade or bakery sweets, or good quality dark chocolate. But Michael Moss has shown me that you need to read the label of EVERYTHING you buy in the grocery store, from salad dressing to yogurt to breakfast cereal, because the food manufacturers add sugar, fat, and salt to everything. Seriously, read the label on a Yoplait yogurt, then read the label on any brand of cookies - I bet the Yoplait has more sugar than a cookie. Seriously.
Moss is a really good writer - Malcolm Gladwell-ish, in that he takes a lot of information and distills it down to something normal people can read, understand, and enjoy. And he doesn't preach, this isn't a diet book, it's just a book that says, "this is what the food industry does - how will you deal with that?" Probably one of the most interesting things is that almost every food industry insider he interviewed said they did not eat the products their company made, or only ate them in very small quantities. Now what does that tell you?
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